CNN and MSNBC ratings are dramatically low! Also, Fox News struggled with post-election drop because they betrayed the President. But, they somehow managed to remain stable.
If we compare where Fox was in August and where it is now, the numbers at this moment are incredibly low.
Here, you will see those numbers and the accurate Cable News picture.
We can start from Fox News. From August to November 2020, Fox News reached its peak for Fox News programs from 4 pm, so on. But, at the moment, the numbers are drastically lower. The biggest disappointment faced Sean Hannity and Laura Ingraham. To be precise, Hannity lost 4,185,000 viewers, and Ingraham lost approximately five million.
I cannot believe, even Tucker Carlson faced a 40% loss if we compare the numbers from August 2020 and March 2021.
FNC Total Viewers (Live + SD x 1,000)
| 23-Aug | 25-Mar | Net Loss |
| Cavuto: | Cavuto: | |
| 2192 | 1089 | 1103 |
| Five: | Five: | |
| 3772 | 2687 | 1085 |
| Baier: | Baier: | |
| 3256 | 1934 | 1322 |
| MacCallum: | Primetime: | |
| 3201 | 1673 | 1528 |
| Carlson: | Carlson: | |
| 5719 | 3138 | 2581 |
| Hannity: | Hannity: | |
| 6838 | 2653 | 4185 |
| Dmcy2020: | Ingraham: | |
| 7063 | 2128 | 4935 |
| Ingraham: | Bream: | |
| 4820 | 1131 | 3689 |
If we compare the numbers of Fox and CNN/MSNBC, we can see that FOX is far better than the rest of them, even though it is struggling compared to November last year. But, if we see the results from August-November 2020, we can see that these three programs were competitive. Sometimes, like in the case with Rachel Maddow, they were walloping Fox.
CNN Total Viewers (Live + SD x 1,000)
| Tapper: | Tapper: | |
| 2099 | 1011 | 1088 |
| Blitzer: | SitRoom: | |
| 2328 | 961 | 1367 |
| Blitzer: | SitRoom: | |
| 2241 | 768 | 1473 |
| Burnett: | Burnett: | |
| 2330 | 961 | 1369 |
| AC360: | Cooper: | |
| 2214 | 1015 | 1199 |
| Cuomo: | Cooper: | |
| 2252 | 890 | 1362 |
| Lemon: | Lemon: | |
| 1796 | 996 | 800 |
| Tonight: | Lemon: | |
| 1206 | 631 | 575 |
You can see on yourself that MSNBC’s results are terrible, just as CNN’s are. We can find only two exclusions, Rachel Maddow and Lawrence O’Donnell. Two comparisons are apparent, Maddow with Hannity and O’Donnell with Ingraham.
MSNBC Total Viewers (Live + SD x 1,000)
| 24-Nov | 25-Mar | Net Loss |
| Wallace: | Deadline: | |
| 2475 | 1332 | 1143 |
| Wallace: | Deadline: | |
| —- | —- | |
| Melber: | Melber: | |
| 2439 | 1440 | 999 |
| Reid: | Reid: | |
| 2597 | 1454 | 1143 |
| Hayes: | Hayes: | |
| 2360 | 1667 | 693 |
| Maddow: | Maddow: | |
| 3465 | 3089 | 376 |
| O’Donnell: | O’Donnell: | |
| 2626 | 2051 | 575 |
| Williams: | Williams: | |
| 2378 | 1432 | 946 |
All in all, it is evident that Cable News experienced a tremendous decline, the 8 pm program has 4,055,000 fewer viewers, and 9 pm experienced a 4,162,000 viewer loss.
We don’t think that precisely this decline will make some changes in the future. CNN and MSNBC will regain their popularity with the George Floyd hearings during the day and with Donald Trump in the evening.